Built to build people.
Interval Plus opened its first box in Riyadh in 2015. A decade later, the standard has not changed. Ten branches across Riyadh, Jeddah, and Khobar. Same coaches. Same product.
While every gym in Saudi Arabia was learning to sell weight loss, we were building people.The Interval Plus Team
Saudi Arabia did not have a CrossFit affiliate. We built one.
In 2015, the Saudi fitness market looked nothing like it does today. Treadmills. Mirrors. Aesthetic first floors. There was no real coaching, no real community, no real standard. Interval Plus opened as the country's first CrossFit affiliate because the founders wanted a place to train. Not a place to be seen.
From the first day, the product was the same: coach led group classes, programmed in cycles, scaled to every level. No floor managers handing out personal training packages. No subtraction language. No weight loss promises.
We grew because the people who trained at Interval Plus brought their friends. The floor became the community. Coaches stayed. Members stayed. The standard never moved.
A decade later, the Saudi market has changed. Vision 2030 unlocked an explosion of fitness brands. Most of them still sell subtraction. We still build. That is not nostalgia. That is the standard we chose to hold.
A decade on the floor.
Founded
Interval Plus opens with a performance driven CrossFit vision. First branch launches at King Abdulaziz, men only.
Standards Formalized
Brand and coaching standards take their final shape. Second branch launches at Takhassusi, women and men.
Al Wadi
Operational scale and community capacity expand. Al Wadi branch opens.
Khurais and Jeddah
Member base scales. Khurais opens in Riyadh. Jeddah brings the floor to the west coast.
The Pause
COVID disrupts the market. The coaching team holds the line and keeps the community on track.
Recovery
Post COVID recovery focused on retention, quality, and operational resilience.
Growth Resumed
Growth phase resumes. Systems, operations, and the member journey rebuilt for the next decade.
Khobar
Geographic expansion. Strategic pivot toward a focused CrossFit model. Khobar branch opens. The standard now lives in three cities.
Five pillars.
Every session.
BUILD
Every decision here adds something to you. Strength, capacity, habit, or community. Nothing is designed to subtract.
DISCIPLINE
Not motivation. Not mood. The standard holds regardless of how you feel on a given day.
ACCOUNTABILITY
Coaches who push you. Members who notice when you miss. That mutual commitment is the product we sell.
COMMUNITY
You build with people, not alongside them. The floor is the differentiator, not the equipment.
MASTERY
Performance is the only measure. Getting measurably better at something real is the standard.
If you walk into Interval Plus expecting a fitness club, you will be disappointed. If you walk in expecting to be coached, to be pushed, to be part of a floor that takes itself seriously, you are in the right place. We have not changed what we sell since 2015. We do not plan to. We are now in three cities. The standard travelled with us.
Founding Coaches, Interval Plus
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